Recently, YouTube announced a new lineup of original series that are going to be released in a few months. Some of them, will appear on YouTube much later, next year. But as there are more than one original series, you will not get bored.
Interestingly, YouTube issued this statement in the middle of a YouTube presentation for advertisers. We mean recently, there have been some advertisers who had concerns about some of the platform’s wilder content. But with the new series, YouTube is going to dispel their suspicions.
Will Smith And Alicia Keys Are Among Many Huge Stars
As YouTube officially announced, Will Smith will star in a six-part reality series about fitness. And though this actor always keeps fit, he have to work hard ‘to return his body into the best shape of his life.’ Plus, YouTube starts a new four-part original series with Alicia Keys, who will talk about her life behind the scenes and tell how she is going to record a new album. Will Smith’s new series will come next year, while Alicia Keys’ arrives this summer.
Apart from these two, YouTube is working on third season of Liza Koshy’s Liza on Demand. At last, from YouTube’s announcement, we learn that there will be a new special called Barbershop Medicine. In this series, the authors are trying to understand the intersection of race and socioeconomic status that came out of the #YouTubeBlack Voices Fund.
#YouTubeBlack Voices Fund
In June 2020, YouTube announced a $100 million fund ‘to center and amplify Black voices and perspectives on YouTube’. Besides many activities, its main goal is to protect Black creators, artists and users. The Fund has been doing a lot of job to make this idea happen. As for now, the fund is called the ‘#YouTubeBlack Voices Fund’. It makes investments in various fields ‘to present fresh narratives that emphasize the intellectual power, authenticity, dignity and joy of Black voices, as well as to educate audiences about racial justice.’ Moreover, over the next three years, YouTube will use this fund to acquire and produce YouTube Originals programming. The latter will mainly focus on Black experiences around the world. Plus, it will support Black creators and artists making it easier to thrive on YouTube.
YouTube’s Original Content
Five years ago, YouTube started creating original content. But since then, its approach to this type of content has been changing frequently. Initially, YouTube started as subscriber-only shows that were trying to focus on creators’ requirements more. Then, it pivoted to ad-supported shows. Among the featuring mainstream stars, we can mention Kevin Hart and Will Smith. As for now, YouTube has decided to bring more original content with a mix of the two. And what’s more Important, most shows are largely available to all YouTube visitors.