Recently, Ashkan Soltani and The Verge reported that Facebook and Instagram are displaying notifications to iOS users that pitch the app tracking concept. Simply put, Facebook notifies iOS users that it wants to track them and of course track their data. Interestingly, it says this will help Facebook keep the app free of charge.
Facebook commented on this, saying those notices are “educational screens.” Facebook provided “more details about how they use data for personalized ads.”
“This version of iOS requires us to ask for permission to track some data from this devices to improve your ads. Learn how we limit the use of this information if you don’t turn on this device setting,” the screen reads. “We use information about your activity received form other apps and websites to: show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers.”
Why is Facebook Trying To Bypass Apple Privacy Update?
Starting iOS 14, including iOS 14.5, Apple requires developers to get users’ permission for collecting their data and using them for displaying ads. In other words, Apple says third-party companies should be allowed using iOS device users’ Identifier for Advertisers (IDFA). In fact, app developers still can get users’ information for targeted advertising, if users decide to share data themselves.
However, if any company or dev try to replace the IDFA with another piece of identifying information, the Cupertino-based company will give a penalty to it. In this sense, is Facebook trying to cheat Apple?
Facebook has been always proving the app is free and always will be. A few years ago, we saw something like this. We mean you should remember the case when the net was buzzing as Facebook is going to become a paid app. Maybe we live to see the day.
We should keep in mind that in 2019, Facebook quietly removed the slogan from its homepage. But the new tactic of Facebook seems to run counter to its long-standing tagline.
In January this year, during Facebook’s earnings call, Zuckerberg said Apple is one of his company’s biggest competitors. “Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own,” he said. “This impacts the growth of millions of businesses around the world, including with the upcoming iOS 14 changes.”